Standard full-groom pricing alone can limit your earning potential. For real dog grooming business growth, premium add-ons are one of the most effective ways to increase your Average Transaction Value (ATV) without adding significant time to appointments. These targeted, high-value services also justify higher pricing for clients who want specialised care. Modern tools like pet grooming scheduling software make it even easier to package and promote these upgrades during booking.
High-Value Add-ons That Drive Dog Grooming Business Growth
Add-ons should solve a specific client problem while requiring minimal additional time. They work best when they enhance the standard service-for example premium de-shedding treatments, deep-conditioning coat masks, or specialised non-anaesthetic dental care. These are clear, recognisable upgrades that clients immediately understand as superior options, helping support ongoing dog grooming business growth.
Pricing Strategies That Improve Dog Grooming Profitability
Price add-ons to maintain strong profit margins-typically 15–30% above the base groom. Avoid diluting value by including them in standard packages; instead, list them individually with transparent pricing. For labour-heavy services like de-matting, use a clear “per 15 minutes” fee agreed upon upfront. Software tools such as a smart pricing engine or a dog grooming booking system can automate accurate pricing and avoid billing disputes.
Staff Training Techniques to Boost Dog Grooming Business Growth
Your team plays a crucial role in upselling. Train them to shift from simple service descriptions to problem-solving language. Instead of “Do you want de-shedding?”, try “Molly is shedding heavily; the premium treatment will reduce loose hair at home by around 70%-shall I add that today?” This approach positions the service as essential care rather than an optional extra, supporting long-term dog grooming business growth.
High-Profit Grooming Services That Support Business Expansion
Focus your marketing on the highest-margin services. De-shedding treatments consistently perform well because they save clients time cleaning at home. Paw conditioning treatments using premium balms are fast to apply yet command excellent pricing. Your dog grooming booking system or pet grooming scheduling software should highlight these add-ons during online booking to increase uptake-even before clients arrive at the salon.
Tracking Add-on Performance to Maximise Grooming Business Growth
Track which add-ons convert best and which staff members excel at upselling. Use your scheduling or reporting platform to review ATV, add-on uptake percentages, and staff performance. If a service converts poorly, review the pricing or adjust the pitch. High-performing add-ons should be promoted more heavily, including through automated rebooking reminders. Tools like Pawpal UK provide insights that support scalable dog grooming business growth.
Ready to grow your grooming business and stay fully booked? See how Pawpal UK can streamline your operations, attract more local clients, and simplify your daily workflow with features like a smart pricing engine and seamless pet grooming scheduling software.
Book a free Pawpal demo now and experience the difference.
