Dog enrichment has moved well beyond being a “nice extra.” For most UK dog owners, it’s now a standard expectation. Whether you’re running a daycare, boarding kennel, grooming salon or walking business, well-planned enrichment helps improve dog behaviour, builds client trust and most importantly, strengthens your bottom line.
The best part? Enrichment doesn’t have to be a headache. With a few simple routines and basic kit, you can introduce bolt-on services that keep the dogs happy while making your business much more profitable.
Why enrichment bolt-Ons make sense
Most owners aren’t looking for basic supervision anymore. They want to know their dog is mentally stimulated and properly settled, especially during long daycare stints or overnight stays. Offering structured enrichment proves you’re looking after their dog’s mental health, not just their physical safety.
Operationally, it’s a win-win. Dogs that have had their brains worked are calmer, easier to handle and settle much faster in group environments. When an owner picks up a dog that is relaxed rather than “wired,” they notice the difference immediately. That’s what drives repeat bookings and those all-important word-of-mouth recommendations.
Practical ideas you can start tomorrow
You don’t need a specialist qualification or a van full of expensive gear. These activities are low-cost, easy for your team to manage and a doddle to explain to clients.
- Snuffle Sessions: Use mats or even knotted towels to hide high-value treats. It encourages natural foraging and burns off “mental” energy.
- Puzzle Feeders: Swap standard bowls for Kongs or Lickimats. It slows down greedy eaters and keeps them occupied during quiet hours.
- Sniffaris (Decompression Walks): Dedicated 1-on-1 time where the dog leads with their nose. No rushing, just letting them explore the environment at their own pace.
- Supervised Group Games: Short, controlled play sessions designed to build confidence and social manners.
- Downtime & Settling: Using a quiet space with soft music and a chew to help “high-vibe” dogs switch off.
Pricing your enrichment bolt-Ons
Most UK businesses find the “sweet spot” is a surcharge of £5 to £10 per session. It’s an easy “yes” for the owner and doesn’t feel like a hard sell.
You can also bundle these into your memberships. For example, a “Premium Daycare” package might include one “Sniffari” per visit. It often feels like better value to the client than paying for individual add-ons, even though it’s essentially the same revenue for you.
The trick is being specific. Don’t just sell “wellbeing” , sell a “15-minute 1-on-1 brain games session.”
Service | Enrichment Bolt-on | Typical Price |
Daycare | Daily Sniffari | £5 per day |
Boarding | Evening Kong/Puzzle | £8 per night |
Grooming | Pre-groom settling session | £6 per visit |
Marketing that feels real
Forget the stock photos. A quick phone video of a Spaniel figuring out a puzzle toy is far more persuasive than a polished advert. Share the “after” stories, like the dog that used to be anxious at drop-off but now trots in happily because they know it’s “Brain Games” day.
If you can, let clients add these extras directly through your booking system. If they can tick a box for a “Post-Groom Settle” while booking their appointment, they’re much more likely to go for it.
Making it part of the routine
Enrichment only works if it’s consistent. To make sure it doesn’t get forgotten when things get busy:
- Train the team: Make sure everyone knows how to use the kit safely.
- Rotate the toys: Keep it fresh so the dogs don’t get bored.
- Keep notes: Record what each dog enjoyed so you can tell the owner at pick-up.
What the experts say
Leading UK organisations like the RSPCA and Blue Cross now view mental stimulation as a non-negotiable part of canine welfare. Moving toward an “enrichment-first” model doesn’t just help your margins; it aligns your business with the highest standards of modern petcare.
Final thoughts
Enrichment leads to calmer dogs, happier owners and a more professional reputation. Start small, price it fairly and weave it into your daily flow. In a crowded market, it’s the simplest way to set your business apart.
Want to see how Pawpal handles enrichment bookings and billing?
