The UK’s passion for pets has moved well beyond the “lockdown puppy” phase. We are now in a mature, highly competitive market where demand for quality care often outstrips supply. However, many British pet businesses find themselves stuck, you’re fully booked, yet your bank balance isn’t reflecting the hard work. Scaling your business isn’t about working more hours. It’s about moving from being a “one-man band” to a streamlined operation. Here is how to grow your pet care business properly.
Phase 1: Strengthen the Foundations
Before you even think about opening a second branch or hiring five more walkers, you must fix your admin. If you are still relying on WhatsApp messages, paper diaries, or spreadsheets, your growth will be a muddle.- Centralise your bookings: Use a system that handles the “heavy lifting.” You shouldn’t be chasing invoices or confirming appointments at 9:00 PM on a Sunday.
- Professionalise the client journey: A branded app doesn’t just look the part; it removes friction. When it’s easier to book with you than with the shop down the road, you win the client.
Phase 2: Analyse the Gaps in the Market
Don’t just do what everyone else is doing. Look at your local area. Is there a shortage of high-end cat boarding? Is the local doggy daycare over-subscribed?- Identify the “Premium” client: Scaling is much easier when you focus on high-margin services (like specialist grooming or residential training) rather than competing on price for basic walks.
- Know your numbers: Analyse your most profitable services and double down on them.
Phase 3: Build a Team, Not Just a Staff List
In the UK, the biggest hurdle to scaling is finding reliable staff. When you hire, you aren’t just looking for “pet lovers” you’re looking for professionals.- Automate the boring bits: Use PawPal to manage rotas and staff check-ins. This frees you up to focus on training and quality control, rather than micromanaging who is where.
- Maintain the “Human Touch”: As you grow, ensure your core values don’t get lost. Your clients stay with you because they trust you; make sure your team reflects that same level of care.
Phase 4: Market for Growth, Not Just Survival
Stop posting generic “available for walks” ads on Facebook. Scaling requires a “brand-first” approach.- Use Push Notifications: Talk to your existing clients directly via your app. It’s far more effective than an email that ends up in the junk folder.
- Reward Loyalty: Use automated systems to offer “refer-a-friend” schemes or loyalty points. It’s much cheaper to keep a client than to find a new one.
